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Kevin Li - Film/Television


Bio and Analysis
Executive Producer & Creator
Little Ram Productions
Azn Lifestyles TV

Choosing Kevin as an interview candidate was a ‘no-brainer.’ His passion for media has been evident throughout his 10+ year career in the film industry; however, more recently Kevin was able to fulfill his younger aspirations by producing, writing, and directing AZN Lifestyles TV. AZN Lifestyles targets a young and modern Asian population in Canada, and hopes to explore the many facets of our heritage that some Canadian born Asian’s might overlook.


Kevin has been professionally employed in the broadcasting industry since 1998. Kevin received his early start as a cameraman then later as an associate producer and editor for a local morning lifestyles show "Daytime" which aired on Rogers Ch 4 (now currently known as "Urban Rush" on Shaw cable).
Opportunity would later find Kevin in a new role as Technical Director for the local news and entertainment programs on the Multicultural Channel. In 2000, he would add to his growing list of broadcast experiences by finding success as a Technical Producer at Fairchild Television - Canada's only National Chinese TV Station. One of Kevin's proudest accomplishments was to help several notable news reporters (some of whom have been since awarded the prestigious Jack Webster Foundation Journalism Award) in producing an intriguing program featuring the many diverse cultures of Canada. This complex 26-episode documentary titled, "Above and Beyond", aired internationally and was nominated for and had received several recognized journalistic awards.

Since 2002, Kevin has been working at City TV as an ENG operator and editor. Diving into the curious nature of the news department, Kevin developed the attitudes and discipline of a mainstream television broadcasting studios. He's spent his time covering major news stories including the Air India Trial, Robert Pickton Trial, The Queens royal visit, Molson Indy, Canuck play-offs, Juno Awards, Vancouver Grizzlies, numerous concerts and countless press conferences. He still maintains close relationships with reporters, camera persons, and editors of City TV, Global TV, CTV, CBC, Channel M and various local media outlets.

In 2008, Kevin was able to start his own show, AZN Lifestyles TV, where he directed, produced, and wrote the script. Kevin’s show was the product of a personal goal to spotlight the new and upcoming Asian generation in Vancouver. By choosing to produce his show in English, Kevin is seen as a trailblazer in the ethnic broadcasting industry.


Kevin’s experience in the film industry has cultivated into an optimistic view on the growing possibilities for Asians in media.  At the same time, his long career in the business has also come across numerous cases of North American discrimination.   Kevin acknowledges that strong trends for Asian representation, such as, the feminine and geeky roles, still dominant the big screen.  Nonetheless, there is still hope for Asian representation. As seen through the years, acceptance of Asian culture had never been an issue (Bruce Lee). While it is hard for Asian’s to be casted into roles beyond gangsters, immigrants, or prostitutes, Kevin believes that the root of the issue lies in the networks. For example, the story,“21”  is about Asian MIT students and their Asian professors swindling casinos; however, networks decided that the movie be played by non-Asians. Even with various Asian American directors emerging, young Asian females gaining lead roles, and martial arts leading the movement, Asian’s have had difficulty establishing a fair representation for the modern and ever-growing Asian populace.